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The CITTA Promise, Safety First

Toxin Free

Toxin Free

Sulphate Free

Sulphate (SLS/SLES) Free

No Harsh Chemicals

No Harsh Chemicals

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Mineral oil-free

Paraben Free

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Natural

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Skin Care (New Launch)

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Why Choose CITTA?

At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read more

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Tiny Prices, Big Love!

Find the Perfect Solution

One-stop solution?
What if we told you that our range of products is consciously formulated to meet your little one’s unique skin needs.

Pesky diaper rashes?
Our Diaper Rash Cream has you covered.

Dryness & flakiness?
Our Moisturizing Baby Balm is here to help.

And for those tear-free baths without dryness?
Our Tender Foaming Baby Wash & Gentle Bathing Bar is just what your little one needs.

Simply put, we’ve thought of everything for your little one’s skin - plus, all of it is dermatologist-approved.

So, what are you waiting for?
Explore by concern and pick the ones your baby needs!

Dryness, Heat Rash

Causes: Prolonged exposure to dry air or heat can cause dryness,making skin prone to rashes.

Symptoms: Red, itchy, or bumpy patches often in warm areas like underarms or behind knees.

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Diaper Rash

Causes: Prolonged exposure to wet, soiled diapers

Symptoms: Red, inflamed, or tender skin in the diaper area

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Parched, Rough Baby Skin

Causes: External factors like dry air, or frequent bathing may result in parched and rough skin

Symptoms: Dry patches, flaky skin lacking softness, especially in elbows, knees, and cheeks.

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Cradle Cap

Causes: Overactive oil glands in a baby’s scalp leads to flaky, crusty patches.

Symptoms: Yellowish, scaly patches or flakes on the scalp.

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Post-Bath Dryness

Causes: Harsh soaps can strip away natural oils,leaving baby's skin dry, tight.

Symptoms: Flaky, rough or dull-looking skin, especially after bathing.

Explore Now

Skin Sensitivity, Mild Irritations

Causes: Harsh chemicals or toxins in regular soaps can irritate a baby’s delicate skin.

Symptoms: Redness, dryness, or mild rashes after bath time.

Explore Now
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Whispers of a Mother’s Heart

"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."

Smita P.

"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."

Ananya N.

"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."

Rohini G.

This baby bath set prevents dryness and irritation and cleanse gently. Nice product

Nayan T.

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From Our Experts to You

Trusted Insights and Tips to Nurture Your Baby’s Growth and Happiness

Read More
February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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Parenting Wisdom 101

  • Is Sunscreen Really Good for Kids? What Every Parent Should Know

    Is Sunscreen Really Good for Kids? What Every P...

    Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for...

    Is Sunscreen Really Good for Kids? What Every Parent Should Know

    Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for kids is an extra burden instead of considering it a daily essential. Sun protection is absolutely necessary, yet it falls to the bottom of parenting priorities. Now, it is indeed important to explore the following questions: Is sunscreen really necessary and safe for our little ones? Why Kids Need Sunscreen More Than Adults Children’s skin needs extra protection than adults. Because their skin is much thinner, it absorbs UV radiation more readily, leading to immediate and long-term damage. Children often seem to spend their hours on playground breaks, school sports, or maybe a family outing, which all happen under significant sun exposure. According to research, during childhood years, substantial sun damage occurs. As per the Skin Cancer Foundation, before age 20, five severe sunburns increase melanoma risk by 80%. Therefore, early protection is about preventing temporary sunburns as well as safeguarding against future issues like premature aging, hyperpigmentation, and more serious conditions. What Makes a Sunscreen Kid-Friendly? All the sunscreens we see contain different components, particularly when it comes to children's sensitive skin. The best sunscreen for kids offers: These broad-spectrum covers come with both UVA and UVB protective factors. High SPF ratings, such as SPF 70 sunscreen, provide the best protection. Sunscreen, holding a PA++++ rating, provides intense protection in India's hot and humid conditions Formulations that have zero harmful chemicals like oxybenzone, parabens, and others. Unscented, gentle formulas that won’t irritate sensitive skin Try CITTA Protecting Sunscreen SPF 70 – specially formulated for baby-soft, sensitive skin. What to Look for in a Baby Sunscreen Lotion Things parents should prioritize while buying a baby sunscreen lotion Products that have gone through extensive dermatological testing Tear-free formulations that do not trouble the eyes Water-resistance properties are included, especially when kids are sweating or swimming The product is lightweight and has non-greasy textures that kids will not resist wearing All these features ensure your child will receive the best protection from the sun with no discomfort, which will eventually make the daily application much easier for everyone involved. When and How to Apply Sunscreen on Kids Timing and technique are both extremely important to know when it comes to effective sun protection. Apply sunscreen for kids 20 minutes prior to going out as it gives the product some time to form a protective barrier on the skin. While applying, we have to be really generous, as most parents use too little. Apply all the exposed areas, including often forgotten ones: ears, neck, and feet. Putting an alarm on in your phone for the reapplication of your preferred sunscreen every two hours is essential, especially after swimming or heavy perspiration. Do not forget to make sunscreen a year-round habit. It is just not for sunny days, but it is necessary to apply sunscreen on cloudy days too. Harmful UV rays penetrate cloud cover, reaching your child's skin. Common Myths About Sunscreen for Kids Let's go through some common misconceptions: ❌ "Children don't need sunscreen if they stay in the shade." Reality: Reflection of UV radiation from surfaces like sand, water, and concrete reaches the skin even in shaded areas. ❌ "Sunscreen is only necessary during summer or beach outings." Reality: UV radiation affects skin year-round, no matter what the temperature is. ❌ "Dark-skinned children have natural protection." Reality: It is true that melanin offers some protection, but it is essential to have dedicated sun protection for children. ✅ Truth: Every child benefits from daily sun protection irrespective of the nature of the weather, location, or skin tone. Also Read: Sunscreen for Kids: Debunking Myths and Determining the Right Age to Start   The CITTA Advantage: Why Parents Trust Our SPF 70 Sunscreen When choosing the best sunscreen for kids, parents trust in CITTA's SPF 70 protection. Let’s take you through what sets it apart: Specifically formulated to protect children's delicate skin from the sun Doesn't leave a chalky white residue that kids will not like Contains no harsh chemicals that might cause sensitivity Works effectively and efficiently across all skin types and tones Pediatric skin specialists do recommend this to parents. As per parents’ honest reviews, children prefer CITTA Protecting Sunscreen SPF 70, its pleasant, non-sticky feel, which is less of a battle and has turned into a routine of protection for their children’s skin. Final Thoughts Sun protection isn't just about preventing today's sunburn, but it is also an investment towards your child's lifelong skin health. When applying baby sunscreen becomes a habit of daily skincare routine as brushing teeth, it establishes a discipline, a healthy habit that will benefit them for decades. With the right child-safe sunscreen in India, children get the freedom to enjoy outdoor activities while you are also ensuring that their precious skin is protected. Remember: healthy skin begins with early protection, and the responsibility of keeping the skin protected begins with you.  Also Read: How to Choose the Best Sunscreen for Dry Skin   FAQ Section: 1. Is sunscreen safe for babies and toddlers? Yes, for children over 6 months, it is absolutely okay to apply sunscreen, which is a mineral-based formula with zinc oxide for sensitive baby skin. For younger babies, rely on shade and be picky about clothing instead. 2. Can I use adult sunscreen on my child? It's better to use dedicated baby sunscreen products as children's skin is more sensitive. Therefore, kid-friendly formulas have fewer irritating ingredients. 3. How often should I reapply sunscreen on my child? Every 2 hours during sun exposure, and repeat the application more frequently (every 80 minutes). Do the same while swimming or sweating heavily. 4. Is SPF 70 sunscreen too much for kids? No, SPF 70 sunscreen provides appropriate protection for children and is perfect for dealing with India's climate. Most parents are not aware of the right quantity of the product to use, so higher SPF offers better safety. 5. Can sunscreen cause skin irritation in kids? Some children may be sensitive to certain ingredients. Before picking a sunscreen, perform a patch test first. Choose mineral sunscreens for sensitive skin and consult a doctor if irritation occurs. Also Read: The Best Sunscreen for Newborn: Protecting Your Baby’s Delicate Skin

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  • How to Take Care of Your Baby During Summer in India

    How to Take Care of Your Baby During Summer in ...

    Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one...

    How to Take Care of Your Baby During Summer in India: Essential Tips for Hot Weather

    Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one safe and comfortable.

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  • How to Treat baby Cradle Cap: A Parent’s Guide to a Healthy Baby Scalp

    Say Goodbye to Cradle Cap: Simple Steps for Man...

    Introduction Is your newborn’s scalp looking a little scaly? Many babies, as early as a few weeks old, start developing thick, greasy, and flaky scales on their scalp, eyebrows, and...

    Say Goodbye to Cradle Cap: Simple Steps for Managing and Treating Your Baby’s Scalp Condition

    Introduction Is your newborn’s scalp looking a little scaly? Many babies, as early as a few weeks old, start developing thick, greasy, and flaky scales on their scalp, eyebrows, and forehead. The flaky scales can be yellowish or whitish in color. And the skin might turn a little red. Scientifically referred to as seborrheic dermatitis, cradle cap can be quite unpleasant. However, here’s the good news! Harmless and not contagious, cradle cap is not a sign of infection, eczema, or allergy. Besides, it is not painful. And the best part? It goes away in 1-2 weeks if addressed properly with the best shampoo for cradle cap in infants. Wondering how? Let’s delve deeper!   Common Causes of Cradle Cap Cradle cap may look like dry skin; however, it’s more than that. Even though the exact cause of cradle cap isn’t known, it can be a combination of many things. When flaky dead skin gets trapped in your baby’s oil glands, cradle cap develops. Even though those unsightly scales are no biggie, they can be itchy. To prevent this condition, it is important to use the best baby shampoo for your newborn enriched with nourishing ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. Many new parents often find themselves in a challenging situation while identifying and managing their little ones’ cradle cap. We’ll discuss this in more detail in the next section. Keep reading!   Identifying and Managing Cradle As mentioned previously, cradle cap, a harmless skin condition, appears as greasy yellow or white scaly patches on the baby’s scalp and other oily areas like the eyebrows or forehead. The skin around the area may appear slightly red or irritated. It usually develops within the first few weeks of life and lasts a few months. However, if addressed properly with the best shampoo for newborns, it goes away within weeks. Let’s understand how to manage the condition and prevent it from developing: Wash your baby’s scalp with a mild, tear-free shampoo for cradle cap in infants. The best shampoo for newborn will have natural ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. Gently massage the scalp, and don’t scrub, using your fingertips to loosen the scales. The most effective solution would be to apply a small amount of baby oil to the scalp, leave it for 15-20 minutes, and then wash it off using a mild baby shampoo for hair growth. Make sure not to pick or scratch the patches. This can aggravate the situation and cause infection on your little one’s delicate scalp. If you notice swelling or oozing, consult an expert pediatrician.   Selecting the Right Baby Shampoo Selecting the right baby shampoo for dry scalp plays a major role in the effective management of cradle cap. Make sure to get the best baby shampoo for your little one that has natural ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. These gentle ingredients have intense moisturizing and anti-inflammatory properties that keep your little one’s skin healthy and nourished from within. Your little one has delicate skin; in fact, your little one’s skin is 20 times thinner and more sensitive than your skin. Therefore, it needs some extra tender loving care. Harsh ingredients and harmful toxins like parabens, sulphates, and phthalates can wreak havoc on your baby’s sensitive scalp. Make sure to check the label before you get your hands on a shampoo for cradle cap in infants. The best baby shampoo is dermatologist-approved and free of these harmful chemicals and toxins.   Brushing and Gentle Ways to Get Rid of Cradle Cap Flakes Gently brushing your little one’s scalp with a bamboo brush or a neem comb, after shampooing with baby shampoo for dry scalp, also helps get rid of cradle cap flakes. Be careful not to scrape or pick the flakes as it can lead to infections. Gently brush the affected area to loosen flakes and continue brushing through the hair to remove them from each hair strand. This can be done on both wet and dry hair. For the most effective results, apply a small amount of baby oil before brushing. This will help loosen the flakes. Brush once a day, and if you notice that the scalp is becoming agitated or red, brush less often. Overall, brushing is a safe and effective method as it also promotes overall scalp health.   Cleansing Techniques for Cradle Cap Proper cleansing techniques and maintaining hair hygiene can help reduce the appearance of cradle cap. An anti-dandruff shampoo for newborns would be enough to manage and prevent the scalp condition. Wet your little one’s scalp and hair. Apply an adequate amount of shampoo for cradle cap in infants to your baby’s scalp and massage it in circular motions to lather shampoo. Make sure not to scrub as it can irritate the scalp. Gently rub the affected areas and rinse thoroughly with lukewarm water ensuring no residue is left back. After cleansing, brush your baby’s hair and scalp using a gentle bamboo brush or neem comb.   Long-Term Effects and Duration of Cradle Cap Cradle cap is mostly harmless and goes away on its own. However, proper hair and scalp hygiene is important to prevent this scalp condition. Before you get your hands on a shampoo for cradle cap in infants, make sure to do your research and look for nourishing ingredients that are gentle on the scalp. Hope this guide gives you a clear understanding of what cradle cap is and how to get rid of it. Happy Parenting!

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