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Our Bestsellers
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
Regular price Rs. 1,099Regular priceUnit price perRs. 1,099Sale price Rs. 1,099Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 74912% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549SPF 70 PA++++ Sunscreen Lotion for Babies & Kids
Protects against UVA & UVB rays | Prevents sunburns | Intensely moisturizes | Stimulates skin immunity
Regular price Rs. 849Regular priceUnit price perRs. 849Sale price Rs. 849Skin Care (New Launch)
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Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Ceramides & White Tea Moisturiser | Barrier Repair with 5 Ceramides + Natural Glow Boost
Repair's Skin Barrier | Deep Moisturization | Rich Antioxidant Protection |
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Soothing Body Milk with SPF | Lightweight Body Lotion for Summer Hydration
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319CITTA Regenerative Face Serum & Night Cream Combo
Reduces fine lines | Firms skin | Fades dark spots & hyperpigmentation
Regular price Rs. 973Regular priceUnit price perRs. 1,298Sale price Rs. 973Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449
Why Choose CITTA?
At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read more
Tiny Prices, Big Love!
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
Regular price Rs. 1,099Regular priceUnit price perRs. 1,099Sale price Rs. 1,099CITTA - Natural Tender Foaming Baby Wash (Body Wash)
Gently cleanses & nourishes | Prevents post-bath dryness | Tear-free Formulation | Restores skin barrier
Regular price Rs. 1,598Regular priceUnit price perRs. 799Sale price Rs. 1,598SPF 70 PA++++ Sunscreen Lotion for Babies & Kids
Protects against UVA & UVB rays | Prevents sunburns | Intensely moisturizes | Stimulates skin immunity
Regular price Rs. 849Regular priceUnit price perRs. 849Sale price Rs. 849CITTA - Natural Nourishing Baby Massage Oil
Multipurpose oil for body & hair | Blend of 12 oils in 1 | Fights dryness & improves scalp health | Strengthens bones & aids better sleeps cycles
Regular price Rs. 999Regular priceUnit price perRs. 999Sale price Rs. 999CITTA - Soothing Talc Free Baby Powder
No parabens / No sulphates / No silicones / No toxins...
Regular price Rs. 659Regular priceUnit price perRs. 659Sale price Rs. 659CITTA - Baby Bath Set
No parabens / No sulphates / No silicones / No toxins...
Regular price Rs. 1,124Regular priceUnit price perRs. 1,499Sale price Rs. 1,124CITTA - Complete Baby Care Set - Natural
No parabens / No sulphates / No silicones / No toxins...
Regular price Rs. 2,999Regular priceUnit price perRs. 3,999Sale price Rs. 2,999CITTA - Travel Minis
No parabens / No sulphates / No silicones / No toxins...
Regular price Rs. 1,295Regular priceUnit price perRs. 0Sale price Rs. 1,295
Most-Loved Baby Must-Haves!
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
Regular price Rs. 1,099Regular priceUnit price perRs. 1,099Sale price Rs. 1,099CITTA - Natural Nourishing Baby Massage Oil
Multipurpose oil for body & hair | Blend of 12 oils in 1 | Fights dryness & improves scalp health | Strengthens bones & aids better sleeps cycles
Regular price Rs. 999Regular priceUnit price perRs. 999Sale price Rs. 999CITTA - Natural Tender Foaming Baby Wash (Body Wash)
Gently cleanses & nourishes | Prevents post-bath dryness | Tear-free Formulation | Restores skin barrier
Regular price Rs. 1,598Regular priceUnit price perRs. 799Sale price Rs. 1,598Gentle Foaming Baby Shampoo – Best for Delicate Scalp & Cradle Cap
Cleanses & conditions delicate scalp & hair | Tear-free Formulation | Keeps scalp moisturized | Prevents hair breakage & cradle cap
Regular price Rs. 1,518Regular priceUnit price perRs. 0Sale price Rs. 1,518Whispers of a Mother’s Heart
"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."
Smita P.
"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."
Ananya N.
"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."
Rohini G.
This baby bath set prevents dryness and irritation and cleanse gently. Nice product
Nayan T.
Buzz Worth Talking About
From Our Experts to You
February 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read More
February 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read More
February 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read MoreAlso Available at
Parenting Wisdom 101
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Baby Skin Care Tips Every New Parent Should Know
There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you...
Baby Skin Care Tips Every New Parent Should Know
There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you want to give your baby the gentlest care possible - something safe, effective, and inspired by the wisdom of generations. At CITTA, we believe that baby skincare should be a mindful ritual - rooted in dadi-nani ke nuskhe, yet perfected with modern dermatological science. Here’s your dermatologist-approved guide to understanding, protecting, and nourishing your little one’s skin naturally. 1. Understand Your Baby’s Skin A newborn’s skin is thinner and more sensitive than an adult’s, making it prone to dryness and irritation. Their skin barrier is still developing, so using gentle, chemical-free, and pH-balanced products is essential. CITTA Tip: Choose products that are free from parabens, sulfates, silicones, and synthetic fragrances.Try: CITTA Natural Foaming Baby Wash - made with Coconut Oil, Aloe Vera, and Rice Protein, this gentle cleanser maintains skin’s natural pH while preventing rashes and dryness. 2. Moisturize Daily - The Secret to Rash-Free, Baby-Soft Skin Moisturizing is the most crucial baby skin care step. A rich, oil-based formula helps lock in hydration and strengthen the skin barrier. CITTA Tip: Always apply moisturizer right after bathing to seal in moisture.Try: CITTA Natural Moisturizing Baby Balm - a luxurious blend of 7 natural oils, Shea Butter, and Vitamin E that keeps your baby’s skin soft, rash-free, and nourished all day. 3. Choose the Right Bath Routine Your baby’s skin is delicate and loses moisture quickly. Keep bath time short - around 5 to 10 minutes, and use only lukewarm water. Avoid strong soaps or bubble baths that can dry out the skin. Instead, choose a gentle, pH-balanced baby wash like CITTA Gentle Foaming Baby Wash to cleanse while maintaining your baby’s natural oils. 4. Prevent Diaper Rashes Naturally The diaper area stays warm and moist, making it prone to rashes and irritation. To keep your baby comfortable, change diapers frequently, gently clean the area, allow diaper-free time daily, and apply a soothing, protective cream like CITTA Diaper Rash Cream to prevent redness, dryness, and discomfort while nourishing delicate skin. 5. Protect from Environmental Stressors Dust, pollution, and sun exposure can easily irritate your baby’s sensitive skin. Keep your baby indoors during peak sun hours and always use breathable, cotton clothing. CITTA Tip: For outdoor time, apply a gentle baby-safe sunscreen.Try: CITTA Protecting Baby Sunscreen SPF 70 PA+++, crafted with Zinc Oxide, Aloe Vera, and Shea Butter, it provides safe, non-sticky sun protection for delicate skin. 6. Massage for Healthy Skin & Better Sleep Baby massages are more than just bonding moments, they play a crucial role in improving blood circulation, strengthening muscles, and promoting better sleep. Regular gentle massages with nourishing oils like coconut or almond oil also help keep your baby’s skin soft, supple, and healthy. CITTA Tip: Warm the oil slightly before massage and use gentle, circular motions.Try: CITTA Nourishing Baby Massage Oil - enriched with Coconut, Almond, and Turmeric oils, this traditional blend improves circulation, promotes relaxation, and strengthens the skin’s natural barrier. 7. Keep Your Baby Hydrated (Inside & Out) Even though babies get most of their hydration from milk, their skin needs external hydration support too - especially during dry seasons. Use a natural face mist or moisturizer throughout the day if the skin feels dry. Try: CITTA Hydrating Face Mist with Rose & Aloe Vera - safe for babies and adults alike, this gentle mist instantly refreshes and soothes the skin. 8. Patch Test Every New Product Even natural ingredients can cause reactions if your baby’s skin is sensitive to them. Always do a small patch test on your baby’s inner arm or thigh before applying any new product all over. Because WHY NOT? Give Your Baby the Care They Deserve At CITTA, we’ve got everything your little one’s skin could ever need, and then some!Safety? Absolutely.100% transparency? You bet.Dermatologist-tested and inspired by grandma’s wisdom - that’s the CITTA way. When you choose CITTA, you’re not just choosing skincare; you’re choosing mindful care backed by love, science, and generations of trust. FAQs 1. What are the most important baby skin care tips for newborns? Keep baths short, use mild cleansers, moisturize daily, and protect from harsh sunlight and rashes. 2. Which baby skincare products are best for sensitive skin? Use dermatologist-tested products like CITTA Baby Balm, CITTA Baby Wash, and CITTA Baby Massage Oil - all made from natural, chemical-free ingredients. 3. How often should I bathe my newborn? 3–4 times a week is enough for newborns. Over-bathing can cause dryness. 4. Can I use regular lotion on my baby? No. Baby skin is more delicate, so always use a product specifically formulated for babies, like CITTA Moisturizing Baby Balm. 5. How can I prevent diaper rashes? Keep the area clean and dry, change diapers often, and apply CITTA’s Natural Baby Balm after every change. 6. Are natural or Ayurvedic baby products safe? Yes, as long as they’re dermatologically tested and free from harmful chemicals. CITTA blends Ayurveda with science to ensure safety. 7. Can I use baby products on my own skin? Absolutely! CITTA’s baby range is gentle, nourishing, and perfect for adults with sensitive skin too. 8. When should I start using baby skincare products? You can begin from day one, as long as the products are safe, natural, and dermatologist-approved, like CITTA’s newborn-safe range.
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Castor Oil vs Coconut Oil for Baby Massage – Wh...
In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern...
Castor Oil vs Coconut Oil for Baby Massage – Which Is Better?
In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern dermatologists’ recommendations, parents have always looked for the best oil for newborn massage that keeps their baby’s skin soft, strong, and healthy. Among the many choices, two oils always spark debate: castor oil for baby massage and coconut oil for baby massage. Both are trusted, both are natural, but which one is truly better for your little one? Let’s dive in. Why Baby Massage Matters In India, baby massage is not just skincare; it’s an emotional bonding experience. Traditionally done every morning, it is believed to: Strengthen muscles and bones Improve blood circulation Aid digestion and sleep Nourish and protect delicate skin And of course, the choice of oil makes all the difference. Coconut Oil for Baby Massage Coconut oil is one of the most commonly recommended oils for baby massage, especially in tropical climates. Benefits of Coconut Oil for Baby Massage: Light & Non-Sticky: Quickly absorbed by delicate skin, making it ideal for daily use. Cooling Effect: Naturally soothes the skin, perfect for summers or hot weather. Skin Protection: Its antimicrobial properties help reduce the chances of skin infections. Hair & Scalp Care: Helps reduce dryness and keeps the scalp nourished. Gentle on Sensitive Skin: Less greasy, making it a favorite among parents worldwide. However, coconut oil may not provide enough nourishment in harsh winters when skin tends to get extra dry. Castor Oil for Baby Massage Castor oil has been trusted for generations, especially during winter or when babies have dry skin. Benefits of Castor Oil for Baby Massage: Deep Nourishment: Rich in fatty acids that moisturize deeply. Strengthens Muscles & Bones: A popular choice in traditional massage routines. Soothes Irritation: Known for its anti-inflammatory properties. Hair Growth Support: Helps strengthen roots and promote healthy hair. But unlike coconut oil, castor oil is thicker and stickier, which may feel heavy during hot or humid weather. If you’d like to explore more about castor oil’s skin benefits, check our detailed guide: 5 Surprising Benefits of Using Castor Oil for Baby Skin Care. Castor Oil vs Coconut Oil – The Key Difference When deciding between castor oil and coconut oil for baby massage, the difference lies in texture, climate suitability, absorption, and specific skin needs. Texture: Coconut oil has a light and smooth consistency, making it easy to spread and massage into your baby’s skin without leaving residue. Castor oil, on the other hand, is thicker and denser, giving a richer, more protective layer on the skin. This makes castor oil especially beneficial for babies with dry or flaky skin. Climate Use: Coconut oil naturally provides a cooling effect, which is why it is the go-to choice for hot and humid climates. It keeps the skin fresh and non-sticky even during summer. Castor oil works best in cold or dry climates because its heavier texture helps lock in moisture and prevent the skin from drying out in the winter months. Absorption: Coconut oil is known for its fast absorption, quickly sinking into the skin without greasiness. This makes it ideal for daily massages, even if you’re short on time. Castor oil, however, takes longer to absorb, but in return, it offers deep moisturization that lasts longer, creating a protective barrier against dryness. Skin Concerns: Coconut oil is more suited for normal to sensitive skin types, thanks to its gentle, soothing, and antimicrobial nature. Castor oil is best for babies with very dry, rough, or flaky patches, as it delivers intense hydration and helps calm irritation. In short: Choose coconut oil if you want a lightweight, cooling, and quick-absorbing option for everyday massage, especially in warmer weather. Choose castor oil if your baby needs deep nourishment, extra hydration, or lives in a colder, drier region. A Thoughtful Alternative – Why Choose One When You Can Have Both? Instead of choosing between the two, many parents prefer a balanced oil that combines the goodness of castor oil, coconut oil, and other natural oils. That’s exactly what you get with CITTA Natural Nourishing Baby Massage Oil. Why Parents Love CITTA: 12 Oils in 1 Blend – Includes Castor oil, Coconut oil, Almond, Sesame, Olive, Sunflower, Ashwagandha, Turmeric, Basil, Brahmi, Cinnamon & Camphor oils. Lightweight yet Nourishing – Absorbs easily without feeling sticky. Season-Friendly – Works equally well in summer and winter. Safe for Babies – Dermatologist-tested, toxin-free, cruelty-free, and allergen-free. Multi-Purpose – Can be used on both skin and hair. With CITTA, you don’t have to worry about choosing; you give your baby the balanced nourishment of both oils in one safe, modern, and effective formula. Add to cart Conclusion When it comes to castor oil vs coconut oil for baby massage, there’s no one-size-fits-all answer. Both are treasures of Indian tradition, each offering unique benefits. But for today’s parents who want safety, nourishment, and convenience in one, CITTA Baby Massage Oil brings the perfect solution, a thoughtful blend of 12 natural oils, inspired by dadi-nani’s nuskhe, designed for modern parenting. Because when it comes to your baby’s skin, why settle for one when you can have it all? FAQs 1. Which is better for newborn massage, coconut oil or castor oil? Coconut oil is lighter, making it more suitable for newborns. Castor oil can be used occasionally in winter for extra nourishment. 2. Can I mix castor oil and coconut oil at home? Yes, but getting the right balance and purity can be tricky. A pre-formulated blend like CITTA Baby Massage Oil ensures safety and consistency. 3. Is coconut oil enough for dry baby skin? It works for mild dryness, but for very dry skin, castor oil or a multi-oil blend is better. 4. Can castor oil be used in summer? It’s safe but may feel heavy on your baby’s skin in hot weather. Coconut oil or a lightweight blend is preferable. 5. What’s the best oil overall for baby massage? A dermatologist-approved blend that combines coconut, castor, and other nourishing oils, like CITTA Natural Nourishing Baby Massage Oil, offers complete care.
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Natural Moisturizer for Baby Dry Skin: What Eve...
As parents, we understand how delicate and soft our baby’s skin is. However, it is also more likely to experience dryness, flakiness, and irritation, especially during seasonal changes, frequent baths,...
Natural Moisturizer for Baby Dry Skin: What Every Parent Should Know Before Buying
As parents, we understand how delicate and soft our baby’s skin is. However, it is also more likely to experience dryness, flakiness, and irritation, especially during seasonal changes, frequent baths, or exposure to pollution. Finding the best natural moisturizer for a baby's dry skin is not just about skincare; it is about protecting their health and comfort. With so many options available, how do you choose the right natural moisturizer for your baby's dry skin? Let’s break it down for you with everything you need to know before making that purchase. Why Does Your Baby’s Skin Need a Natural Moisturizer? Unlike adult skin, your baby’s skin is up to 30% thinner and far more delicate. This means it loses moisture at a much faster rate and doesn’t have the same natural oils or resilience to protect itself from the environment. That’s why even small changes, like a slightly cooler bath, exposure to wind, or spending a few hours in air-conditioning, can leave their skin feeling dry, itchy, or irritated. A good baby moisturizer plays a crucial role in daily care: Restores lost hydration after baths: Bathing often strips away natural oils. A moisturizer helps replenish this lost hydration and prevents the skin from drying out. Strengthens the skin’s natural barrier: Babies are still developing their protective skin barrier. Moisturizers enriched with natural butters and oils create a shield against external irritants. Prevents flakiness, rough patches, and redness: Without moisture, baby skin can quickly become rough or patchy. Regular moisturization helps keep it smooth and irritation-free. Keeps skin soft, supple, and healthy all day long: Hydrated skin is not only comfortable but also better protected against rashes, eczema, or environmental triggers like pollution and seasonal dryness. This is why choosing a natural moisturizer for a baby's dry skin is so important. Unlike chemical-heavy products, natural formulations are gentle, toxin-free, and safe for everyday use, ensuring that nothing harsh touches your baby’s sensitive skin. Discover CITTA’s Moisturizing Baby Balm - enriched with nourishing natural butters and oils, designed especially to protect and comfort delicate baby skin. Key Ingredients to Look For in the Best Natural Moisturizer for Baby Dry Skin When selecting a moisturizer for kids, ingredients matter more than fancy packaging. Look for: Shea Butter & Cocoa Butter: Deeply hydrating natural butters that keep skin soft. Coconut Oil & Sunflower Oil: Gentle oils that restore skin moisture without greasiness. Oat Kernel Extract: Soothes irritation and calms redness. Chamomile: Known for its anti-inflammatory and healing properties. Vitamin E: Helps protect delicate skin from dryness and oxidative stress. These ingredients make a baby balm not only nourishing but also safe for daily use. Why CITTA’s Moisturizing Baby Balm is the Best Choice At CITTA, we believe baby skincare should be safe, effective, and rooted in dadi-nani ke nuskhe blended with modern science. Our Moisturizing Baby Balm is specially formulated to be the best baby moisturizer for dry skin. What makes it unique? Natural & toxin-free: Free from parabens, silicones, and harsh chemicals. Dermatologist-tested & safe: Suitable for newborns, toddlers, and kids up to 10 years. Deep hydration: Works as a moisturizing balm that keeps skin nourished all day long. Multi-purpose use: Perfect for face, hands, knees, and any dry patches. This gentle yet effective moisturizer for kids ensures your baby’s skin stays soft, happy, and protected every single day. Add to cart How to Use a Natural Moisturizer for Baby Dry Skin After Bath: Apply the baby moisturizer immediately after drying the skin to lock in moisture. Before Bedtime: Massage gently with the moisturizing balm to keep skin nourished overnight. Focus on Dry Areas: Pay extra attention to elbows, knees, and cheeks that dry out faster. Daily Use: Consistency is key to preventing dryness. Final Thoughts Choosing the best natural moisturizer for a baby's dry skin doesn’t have to be hard. Look for products that are safe, natural, dermatologist-tested, and made for delicate skin. With CITTA’s Baby Balm, you get the perfect mix of tradition and science, crafted to keep your little one’s skin soft, hydrated, and healthy. Try CITTA Moisturizing Baby Balm today and give your baby’s skin the gentle care it deserves. FAQs 1. Can I use a natural moisturizer for my newborn’s dry skin? Yes, a safe and dermatologist-tested baby moisturizer can be used even on newborns. Always choose a formula free from harsh chemicals and artificial fragrances. 2. How often should I apply moisturizer to my baby? At least twice a day, once after a bath and once before bedtime. You can reapply on very dry patches whenever needed. 3. What is better for the baby's skin, lotion or moisturizing balm? A moisturizing balm is thicker and more nourishing, making it ideal for dry skin. Lotions are lighter but may not be enough for persistent dryness. 4. Can I use adult moisturizers on my baby? No. Adult products often contain strong fragrances and harsh ingredients that can irritate delicate baby skin. Always opt for a specially formulated moisturizer for kids. 5. What makes CITTA’s Baby Balm different from other baby moisturizers? Our CITTA Baby Balm combines grandma’s wisdom with modern dermatology, offering safe, toxin-free, and effective hydration for dry, sensitive skin.
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Glow Guide: Expert Tips & Insights
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Are You Using the Wrong Vitamin C Serum for You...
You know what! Not every vitamin C serum is created equal. Some work brilliantly for oily, acne-prone skin, while others are better suited for dry or sensitive types. A serum...
Are You Using the Wrong Vitamin C Serum for Your Skin Type?
You know what! Not every vitamin C serum is created equal. Some work brilliantly for oily, acne-prone skin, while others are better suited for dry or sensitive types. A serum that works in a cool, dry climate might not hit the same in the heat and humidity of Indian summers. So... how do you figure out which one actually works for YOUR skin? Well, let’s rewind a bit. Why do we even need a vitamin C serum for face in the first place? Because it helps brighten dull skin, fade dark spots & acne marks (some even help keep acne in check), support collagen, and fight off environmental stressors - all of which your skin faces daily. But the benefits of a vitamin C serum totally depend on what kind of vitamin C you use, and whether the formula plays well with your skin. To make it simple (and more fun), we decided to compare the most common vitamin C sources to the F.R.I.E.N.D.S characters - their personalities, strengths, and even why some didn’t make the cut in our very own vitamin C brightening serum. Without further ado, let’s decode who’s your skin’s real F.R.I.E.N.D. 3-O-Ethyl Ascorbic Acid Is So Rachel Green The one who brings the glow. Always. You know how Rachel always looked put together, even when everything else was falling apart? That’s 3-O-Ethyl Ascorbic Acid for your skin. Effortlessly radiant, ultra-refined, and kind of the main character in any vitamin C brightening serum worth talking about. It’s perfect if you... Have normal, combination, or mildly dry skin Want that natural glowing skin Deal with dark spots, uneven tone, or dullness Wear makeup daily and need a serum that plays well under it Are looking for the best vitamin C serum for face that actually delivers what it says This version of vitamin C is oil & water-soluble (basically, penetrates deeper layers of the skin), super stable, and doesn’t mess around. A modern fave in vitamin C serum ingredients, and easily a go-to if you’re after the best vitamin C serum in India that works and feels luxe. Could Sodium Ascorbyl Phosphate Be Any More Monica? The one who keeps it clean (like, literally). You know that one friend who’s super organized, always has a game plan, and somehow makes CLEAN feel cool? That’s SAP. It’s the Monica Geller of Vitamin C. Neat, reliable, and secretly kind of a glow genius. It’s perfect if you... Have sensitive skin that flips out over strong actives Have oily or combo skin and want something lightweight Break out easily and have acne (in fact, SAP is actually known to help fight acne-causing bacteria) Are new to vitamin C for face and don’t want to risk irritation SAP is one of the gentlest and most stable vitamin C serum ingredients out there. It basically helps calm things down, clear things up, and brighten your skin, and all that without even making a biggggggg fuss. It is basically the Monica to your Rachel. Bonus? It plays really well with other heroes like hyaluronic acid. Kakadu Plum Is Peak Phoebe Buffay The one who’s wild, kind... and kinda magical. “Glowy skin, glowy skin, it’s not your fault...” Yeah, it’s not. It’s actually Kakadu Plum’s magic. This superfruit is basically the Phoebe Buffay of your vitamin C brightening serum. Totally plant-powered, a little unconventional, and way more powerful than it looks. Just like Phoebe Buffay, this one’s the offbeat healing source. It’s perfect if you... Have dull, tired-looking skin Have normal to combination skin or mild pigmentation issues Want that healthy, lit-from-within glow Are into clean, nature-first skincare Prefer the gentler route to skin brightening Kakadu Plum has up to 100x more Vitamin C than oranges, and it comes with a whole entourage of antioxidants, polyphenols, and skin-soothing minerals. Basically, it’s the overachiever in any vitamin C serum for face but the kind that never brags. So, we all know, Phoebe might be the unconventional one, but she’s also the wise one. Just like this source of glow in your vitamin C serum ingredients lineup. …And the Other F.R.I.E.N.D.S We’ve all got those friends who mean well, but are just a bit much sometimes. These Vitamin C forms are widely known, but they didn’t make the final cut for our serum. Here’s why: L-Ascorbic Acid Is Classic Ross Geller The one who overthinks and kinda… unstable. You know Ross! Technically brilliant, super committed, but also kinda high-maintenance? That’s L-Ascorbic Acid for you. It’s pure Vitamin C, which sounds great in theory... until it starts spiraling. Why it’s not in our serum for glowing skin: Oxidizes fast (turns brown, loses potency - NOT COOL) Can be a bit much for sensitive skin Shelf life? More like a ticking clock Doesn’t always vibe with other vitamin C serum ingredients or layered skincare Sure, L-Ascorbic Acid has a rep as the OG in the best vitamin C serum game but it’s also the one that goes full Ross: intense, unpredictable, and honestly, sometimes your skin just NEEDS A BREAK. That’s why we left it on the couch yelling “we were on a break” and chose calmer, more stable forms for our vitamin C brightening serum instead. Ascorbyl Palmitate Is So Joey Tribbiani The one who means well… but isn’t exactly skincare’s brightest. You know Joey, super lovable, easygoing, always there with a smile (or a pizza). But would you trust him to organize a move? Yeah, exactly. That’s kind of the energy Ascorbyl Palmitate brings to the table. When it comes to vitamin C serum for face, we need more than just that. Ascorbyl Palmitate is a lipid-soluble derivative. Chill, yes, but it doesn’t penetrate skin as well. So while it tries to help, the glow-up just isn’t main character energy. Why it didn’t make the cut in our formula: Less potent than other vitamin C serum ingredients Not the best for real results like brightening or fading pigmentation Stability issues = not so great for your daily skincare routine Joey’s adorable, but would we trust him to handle your entire glow routine? Not really. That’s why we stuck with the real heroes in our vitamin C brightening serum, like SAP, 3-O-Ethyl Ascorbic Acid, and Kakadu Plum. Magnesium Ascorbyl Phosphate (MAP) = Chandler Bing The one who tries... bless his heart. Okay okay! We love Chandler (he’s our favorite sarcastic softie). But if we had to match a vitamin C type to him, it’s got to be Magnesium Ascorbyl Phosphate. Sweet, safe, and always playing it cool, but maybe not the glow-getter you’re really looking for. Why it didn’t make the cut in our vitamin C brightening serum: Works best in really high concentrations (not great for sensitive/ acne-prone peeps) Gives a super mild brightening effect Slower results compared to the powerful trio in our best vitamin C serum for face MAP is stable and gentle (just like Chandler’s jokes), but when it comes to major skin glow-ups, our skin kinda needs someone who shows up and delivers. Still searching for your skin’s ultimate F.R.I.E.N.D? Our vitamin C brightening serum might just be the one! Finally… The One Where the Right Vitamin C Source Actually Matters There’s no one-size-fits-all, but there are ingredients that deliver consistent, visible results without compromising skin health. That’s why we carefully selected the three major sources for our vitamin C serum for face: SAP (Monica) - for calm, clear, breakout-proof skin 3-O-Ethyl Ascorbic Acid (Rachel) - for that instant-glow, even-toned skin Kakadu Plum (Phoebe) - for a wild dose of natural brightness To support these potent ingredients, we added Hyaluronic Acid to counteract any dryness that Vitamin C can sometimes trigger. And to keep dullness, stress, and environmental damage in check? We included Moringa, a potent antioxidant that works behind the scenes to brighten and protect your glow long-term. Hope you’ve picked up some cool facts about vitamin C serum. Now choosing the right one for your skin type should be a whole lot easier. Until next time!
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The Ultimate Guide to Hyaluronic Acid for Skin:...
Introduction: The Secret Behind Plump, Glowing Skin Ever wondered why some people have naturally bouncy, hydrated, glass-like skin? The answer often lies in a magical molecule called Hyaluronic Acid (HA)...
The Ultimate Guide to Hyaluronic Acid for Skin: Benefits, Myths & Best Ways to Use It
Introduction: The Secret Behind Plump, Glowing Skin Ever wondered why some people have naturally bouncy, hydrated, glass-like skin? The answer often lies in a magical molecule called Hyaluronic Acid (HA) - your skin’s best friend for hydration, elasticity, and radiance. At CITTA, we believe in combining science with dadi-nani ke nuskhe - time-tested wisdom meets advanced skincare innovation. And just like your grandmother’s favorite remedy for dullness was ghee or aloe vera, today’s dermatologist-approved elixir is hyaluronic acid. Let’s dive into this complete 360° guide to understand why your skin absolutely loves hyaluronic acid - and how to use it the right way. What is Hyaluronic Acid? Hyaluronic Acid (HA) is a naturally occurring molecule found in our skin, eyes, and connective tissues. It acts like a sponge that attracts and holds water - up to 1000 times its weight, keeping your skin hydrated and plump. As we age, the natural HA levels in our skin decline - leading to dryness, fine lines, and loss of elasticity. That’s where topical hyaluronic acid serums and moisturizers come in to restore your skin’s moisture balance. Hyaluronic Acid Benefits for Skin Here’s why dermatologists call it a holy-grail hydrator: Instant Hydration Boost: Replenishes moisture in the deepest layers of the skin for lasting plumpness. Smooths Fine Lines: Continuous use helps minimize wrinkles caused by dehydration. Strengthens Skin Barrier: Retains water and prevents transepidermal moisture loss (TEWL). Balances All Skin Types: Works perfectly for dry, oily, sensitive, or combination skin. Enhances Glow: Promotes soft, luminous, and glass-like texture. Soothes Irritation: Helps calm redness or inflammation due to its natural humectant properties. Improves Product Absorption: Creates a hydrated base that allows other active ingredients (like Vitamin C and Niacinamide) to work better. How Hyaluronic Acid Works on Skin Hyaluronic Acid binds with water molecules to form a moisture cushion under your skin. It acts like an invisible film that keeps your skin hydrated from within and locks in the glow. Think of it as your skin’s internal water reservoir - refilled every time you apply your favorite Hyaluronic Acid Moisturizer. How to Use Hyaluronic Acid the Right Way Step 1: Cleanse Start with a gentle cleanser to remove impurities - try CITTA Vitamin C Face Serum Cleanser to prep your skin for actives. Step 2: Apply HA Serum on Damp Skin Always apply HA serum on slightly damp skin for maximum absorption. This allows the acid to bind to existing moisture and lock it in. Step 3: Follow with a Moisturizer Seal the hydration with Aqua Boost Gel Face Moisturizer - enriched with hyaluronic acid for long-lasting softness. Step 4: Protect with Sunscreen Always finish your morning routine with Soothing Sunscreen SPF 50 PA+++ to shield your hydrated skin from UV damage. When to Use: Morning and night, after cleansing Can be used daily (yes, even on oily skin!) Is Hyaluronic Acid Good for Every Skin Type? Yes - and that’s what makes it magical! 1. Dry Skin Provides instant and long-term hydration while repairing the barrier. 2. Oily Skin Hydrates without making skin greasy; it balances oil production. 3. Sensitive Skin Soothes irritation, reduces redness, and enhances resilience. 4. Combination Skin Targets dry patches while keeping oily zones hydrated but matte. Try the CITTA Hyaluronic Acid Moisturizer - a perfect fit for every skin type. Add to cart Can You Use Hyaluronic Acid with Vitamin C or Retinol? Absolutely! HA plays well with almost every skincare ingredient. With Vitamin C: Helps reduce dryness and enhance glow.Pair it with CITTA Vitamin C Brightening Serum for the ultimate radiant skin combo. With Retinol: Adds moisture, reduces potential irritation. With Niacinamide: Strengthens your skin barrier for all-day comfort. Also Read: What Does Retinol Really Do for Your Skin? (Benefits, Side Effects & Best Practices) Hyaluronic Acid Myths Busted Myth 1: Hyaluronic Acid Makes Skin Oily Truth: It balances oil, not adds it - making it perfect for oily skin too. Myth 2: It’s Only for Dry Skin Truth: All skin types benefit - even acne-prone and sensitive ones. Myth 3: It Causes Breakouts Truth: It’s non-comedogenic and supports clear, hydrated skin. Myth 4: Hyaluronic Acid Exfoliates Truth: It’s a hydrator, not an exfoliating acid (like glycolic or salicylic). Hyaluronic Acid + Indian Skincare Traditions Just like Dadi-Nani’s secret of soaking skin with rose water or aloe gel, modern hyaluronic acid performs the same ancient hydration ritual - only with scientifically proven molecules. At CITTA, we celebrate that balance - blending time-honored nuskhe with clinical precision. Because your skin deserves love that’s both soulful and smart. Best CITTA Products with Hyaluronic Acid Aqua Boost Gel Face Moisturizer - Lightweight, deeply hydrating, and enriched with HA for 24-hour hydration. Vitamin C Brightening Serum - Combines Vitamin C + HA for glowing, bright skin. Soothing Sunscreen SPF 50 PA+++ - With Niacinamide + HA for complete UV protection and hydration. Final Thoughts Hyaluronic Acid isn’t just a skincare trend - it’s the foundation of healthy, hydrated, youthful skin. When paired with nurturing products like CITTA’s Aqua Boost Gel Face Moisturizer and Vitamin C Serum, it becomes your skin’s forever glow companion. Because at CITTA, we don’t just care for your skin - we nurture it, the way Dadi would, with a touch of science and a lot of heart. Also Read: Niacinamide for Skin: Benefits, Uses, Myths & Best CITTA Skincare Products FAQs Q1. Is hyaluronic acid good for oily skin? Yes! It provides hydration without clogging pores or adding greasiness. Q2. Can I use hyaluronic acid daily? Absolutely - use it twice daily (AM + PM) for best results. Q3. Does hyaluronic acid help with acne? Yes. It keeps the skin hydrated and balanced, reducing acne-triggering dryness. Q4. Can I use hyaluronic acid with Vitamin C? Yes. In fact, this duo enhances glow and even tone. Q5. Is hyaluronic acid safe for sensitive skin? Yes. It’s gentle, non-irritating, and suitable for all skin types. Q6. When should I apply hyaluronic acid serum Right after cleansing and before moisturizing - ideally on damp skin. Also Read: 10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know
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Niacinamide for Skin: Benefits, Uses, Myths & B...
If your skin had a wish list, Niacinamide would check every box- brightening, balancing, calming, hydrating, and protecting. It’s that one ingredient your skin doesn’t just want, it needs. At...
Niacinamide for Skin: Benefits, Uses, Myths & Best CITTA Skincare Products
If your skin had a wish list, Niacinamide would check every box- brightening, balancing, calming, hydrating, and protecting. It’s that one ingredient your skin doesn’t just want, it needs. At CITTA, we believe that skincare shouldn’t just be effective; it should also be kind, mindful, and transparent. Rooted in dadi-nani ke nuskhe and backed by modern science, our Niacinamide-based formulations bring ancient wisdom into your everyday skincare ritual, safely and beautifully. So, let’s uncover everything you need to know about this superstar ingredient and how to make it work for your skin. What Is Niacinamide? Niacinamide, also known as Vitamin B3, is a water-soluble vitamin that works with your skin’s natural chemistry to improve uneven tone, soften fine lines, strengthen your barrier, and reduce dullness. Think of it as your skin’s peacekeeper, balancing oil, reducing inflammation, and keeping your complexion calm and clear. Why Your Skin Loves Niacinamide (Top 6 Benefits of Niacinamide for Skin ) 1. Fades Dark Spots & Brightens Skin: Niacinamide gently slows down pigment transfer, meaning fewer dark spots and more glow. → Try: CITTA Gold Serum for Face for an instant, luminous lift. 2. Reduces Acne & Pore Size It controls sebum production, minimizes clogged pores, and soothes breakouts. 3. Strengthens Skin Barrier The ingredient boosts ceramide production, keeping your skin resilient and hydrated. 4. Softens Fine Lines & Wrinkles: Niacinamide encourages collagen synthesis, making skin firmer and smoother. → Try: CITTA Regenerative Anti-Aging Face Serum, retinol-like results, minus the irritation. 5. Calms Sensitivity & Redness: It reduces inflammation and keeps skin comfortable, perfect for those with rosacea or sensitive skin. 6. Protects from Pollution & Sun Damage: Niacinamide builds antioxidant strength, complementing your sunscreen. → Try: CITTA Soothing Sunscreen SPF 50 PA+++ with Niacinamide. When and How to Use Niacinamide Niacinamide fits everywhere in your routine - AM or PM. Morning Routine: Cleanse with Vitamin C Face Wash to awaken your skin. Apply Niacinamide serum (2–10%) to tone, brighten, and protect. Follow up with CITTA Soothing Sunscreen SPF 50 PA+++. Night Routine: Cleanse with Ubtan Face Wash to remove impurities naturally. Use CITTA Regenerative Anti-Aging Face Serum for overnight repair. Seal with moisturizer or sleeping mask. Can You Use Niacinamide with Vitamin C? Yes, absolutely! One of the biggest myths in skincare is that Niacinamide and Vitamin C can’t be used together. In fact, modern formulations show they enhance each other’s benefits - Vitamin C brightens while Niacinamide strengthens the skin barrier. If you’re layering them, apply CITTA’s Vitamin C Face Wash first to prep your skin, then follow up with a Niacinamide Serum or Radiance Gold Serum for Face for a luminous, even-toned finish. Pro Tip: Use this duo in your morning routine and seal it with CITTA Soothing Sunscreen SPF 50 PA+++ with Niacinamide to protect and brighten at the same time. Common Myths About Niacinamide, Busted! Myth 1: Niacinamide can’t be used with Vitamin C.Truth: Modern formulations (like CITTA’s) stabilize both ingredients, making them a power pair for glow and protection. Myth 2: It’s only for oily skin. Truth: Niacinamide suits every skin type - from dry to sensitive - because it balances, not strips. Myth 3: It gives instant results. Truth: Visible glow takes around 2–4 weeks of consistent use - patience pays off beautifully! Also Read: Why Is My Face So Dry Even After Moisturizing? 5 Mistakes You’re Making Niacinamide for Every Skin Type Skin Type Why You’ll Love It CITTA Product Match Oily/Acne-Prone Controls oil, shrinks pores Cica Exfoliating Face Scrub Dry Skin Boosts moisture & barrier Anti-Aging Face Serum Pigmented/Dull Skin Brightens and evens tone Gold Serum for Face Sensitive Skin Soothes redness Soothing Sunscreen SPF 50 PA+++ Grandma’s Wisdom Meets Modern Science At CITTA, we don’t just add Niacinamide because it’s trending - we do it because it works. Each product is created through a thoughtful blend of ancient wisdom and dermatological precision. Our founders, Akanksha, Tanay, and Monisha Sharma, ensure that every formula is safe, transparent, and effective, just like dadi’s homemade ubtan but smarter and science-backed. Quick Recap ✔ Niacinamide = your skin’s all-rounder ✔ Works on dullness, acne, pores, and fine lines ✔ Safe for all skin types (and layering) ✔ Complements other actives like Vitamin C and Hyaluronic Acid✔ Backed by dermatologists, trusted by generations Final Word Niacinamide isn’t just another skincare trend - it’s a timeless essential. Whether you’re battling dullness, acne, or early signs of aging, this ingredient fits seamlessly into your CITTA ritual. Because when modern science meets dadi-nani ke nuskhe, your skin doesn’t just look better, it feels better. So go on, choose your glow with CITTA. Also Read: What Does Retinol Really Do for Your Skin? (Benefits, Side Effects & Best Practices) FAQs 1. Can I use Niacinamide every day? Yes, twice a day. It’s gentle enough for daily use - morning and night. 2. Is Niacinamide safe during pregnancy? Absolutely. It’s pregnancy-safe, unlike retinol. 3. How long does it take to see results? You’ll start noticing a smoother, brighter complexion within 2–4 weeks. 4. Can I layer Niacinamide with Retinol? Yes! It actually reduces retinol irritation and boosts results. 5. What concentration should I use? For beginners, 2–5% works well. For visible brightening, look for up to 10%. Also Read: 10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know
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